CharityClick provides low cost advertising for charities through innovative web technologies.
CharityClick capitalises on the moment that a person is emotionally moved when reading an article or watching a video about issues that can benefit from a donation. It does this by vastly reducing the number of steps between desire to help and making a financial contribution.
How it works:
CharityClick places a tooltip next to a charity's name whenever the charity is mentioned anywhere on the internet. See example below: http://boileddown.squarespace.com/storage/Example%20CharityClick%20toolt... allows the potential donor to go straight to the donate page or if the charity has a text to donate code, they can enter in the free text area below as shown. There is also an option to go to the charity main webpage with "view charity information".Greatly reducing the advertising and marketing costs for charities by levaging already established media has the following benefits:
1. Gives charities an effective low-cost solution to fund-raising as many of them are already mentioned in articles, videos and blogs. This will particularly help small charities which tend to have very low marketing budgets.
2. Reduced expenditure on advertising means that a much higher percentage of each donation goes to the actual cause rather than to the advertiser's pocket.
This allows potentially more to be accomplished with the extra money by the charities, and may reduce cynicism about the waste of money associated with donations and increase the likelihood of donations in the first place.
3. Potentially less time spent fund-raising and more time doing productive work.
4. Making donations as easy as downloading an app or making a one-click purchase may potentially divert trivial commecial purchases into meaningful contributions.
We had 100% working software with a small bit of smoke and mirrors to tie it together.
Here's the link to the extension:
http://www.chromeextensions.org/wp-content/uploads/2011/12/charityclicks3.crx
And once you install the link visit the following two links
http://www.guardian.co.uk/society/2011/dec/04/charities-welcome-cash-for-homes?INTCMP=SRCH http://www.ted.com/speakers/sunitha_krishnan.html
Look for the little hearts. Hover over the hearts and you'll be able to see the the idea in action.
We also created a webpage but unfortunately it is not live as of this initial submission and so we are unable to provide a link to it right now but we'll add it to the revised versions. Many people at the event thought the site looked really smart for something put together in just over 24 hours.
We achieved this great progress through a number of means: systematically working through the user jouneys by from both the donor and the charity side, stripping it down to the bare essentials of what is likely to be accomplished in a weekend and focusing on those key tasks.
The project was divided into discrete sections that allowed us to plug away on a section each whilst lending support to each other. David concentrated
on the extension, Sandy worked on the main website, Andrea tackled the design and content and Alejandro created the presentation.
We were a team with great complementary skills who worked well with each other to leverage our individual abilities.
It's been less than 48 hours since the event that this initial submission is being written....
Nevertheless, the team have already been working on solutions from ways to devote more time to the project (by applying for sponsored time from our employers) to ways to promote the project (by making a video and contacting key people).
The feedback from everyone at the RHOK London event was overwhelmingly positive.
See minute 2:58 to 4:58 from the prize giving:
http://www.youtube.com/watch?v=DpSMNxdHaCM&feature=player_embedded
We were fast tracked for Springboard.
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